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China IP magaziine

BAN ON USE OF FAMOUS NAMES AS TRADEMARKS

发布时间:2018-05-23

On January 11, The Supreme People's Court (SPC) said in the document that the names of politicians, celebrities, religious leaders and other public figures cannot be registered as trademarks by other entities. It specified the circumstances in which a trademark could be approved, noting that a major element for consideration in any ruling should be whether a "negative effect" on public interest and social order would be caused. To better inform courts at all levels across the country what could be regarded as causing a "negative effect", the court highlighted five cases from recent years to be used as precedents for future rulings.