Ngo Thu HUONG 简介

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  • Ngo Thu HUONG, Partner
    Areas of practice: Intellectual property, Commercial, Technology, Education
    Ngo Thu HUONG is a partner in our intellectual property, commercial and IT practice. Prior to joining the firm in 2011, HUONG worked for several years in the IP practice of one of Vietnam’s major law firms. She has over 20 years' experience of advising on intellectual property law, particularly such as trademarks and copyright. She also advises on commercial contracts including agency, distribution and supply agreements, as well as advertising and sponsorship agreements.
    HUONG has worked hand-in-hand with some of the world’s most recognizable brands to develop strategies for brand development, clearance, protection, monetization, expansion, and enforcement. She partners with clients that range in size from start-ups to leading global franchises, in a wide array of industries, including fashion, jewelry, luxury, and consumer goods; alcohol; casinos and hospitality; franchise restaurants; medical devices, pharmaceuticals, and life sciences, including in the cannabis space; universities; and defense products. She is a trusted advisor and partner to larger clients’ in-house legal teams and regularly called upon to step into an in-house counsel role for smaller and start-up clients
    HUONG represents a range of clients including manufacturers, brand owners and publishers, and has a special focus on the technology and education sectors.
    HUONG is recognized by various clients for her commercial, information technology and intellectual property work, which describes her as “very experienced, totally pragmatic, and highly efficient”, and says that the lawyers in her team ”actively advise, rather than just process, and have real international capacity”.
    §   Counseled to one of the world’s most recognizable quick service restaurant brands in (i) managing global brand prosecution and enforcement portfolio, (ii) supporting client franchising activities, and (iii) working with client to migrate and monetize IP assets through assignments, licenses, and franchise agreements.
    §   Served as counsel to one of the world’s preeminent casino resort hotel brands in (i) managing global brand prosecution and enforcement portfolio by providing big-picture strategic advice including enforcement of the brands, (ii) developing licenses and licensing structure to individual resorts and operators, and (iii) giving advice on cybersquatting disputes.
    §   Advised clients’ luxury swim, apparel, and accessories brands in (i) guiding them through formation and selection, clearance, and adoption of a brand and expansion of that brand globally and (ii) managing global brand prosecution and enforcement portfolio.
    §   Counseled to one of the world’s leading medical device and biologics companies in managing global brand portfolio, including enforcement of the brand before the courts and ASEAN intellectual property offices.
    §   Rendered advice to a world leading defense contractor, and advised on prosecution, expansion, and enforcement of global brand portfolio in developing and implementing successful campaign to rescue the client’s mark from threatened genericide.
    §   Counseled to clients on selection, clearance, adoption and protection of brands.
    §   Coordinated with clients to develop brand enforcement programs, including enforcement against unauthorized use of brands on social media.
    §   Advise clients as to national rules and regulations relative to trademark protection, licensing, packaging, advertising, and marketing in various industries.




    KENFOX provides a full range of IP related services in Vietnam, Laos, Cambodia, Myanmar and other Asian countries. We are more flexible than traditional big-law firms and meet each client's needs in a productive and cost-effective manner. The core team of KENFOX has accumulated rich experience in providing comprehensive legal services with respect to areas of practices that the firm focuses. The members of the firm have extensive experience in handling various national and international/cross-border legal and commercial transactions. As a law firm operating in various jurisdictions, KENFOX has the expertise, resources and strength in depth to meet the most demanding expectations of clients. A large proportion of matters on which the firm is instructed, whether contentious or non-contentious, are multi-jurisdictional. It is KENFOX’s policy to forge non-exclusive associations with laws firms in other jurisdictions noted for their expertise in particular fields and, in so doing, to ensure that the clients have the best advice and representation available. KENFOX has many years’ experience in planning, coordinating and executing actions to combat IP infringement and piracy. KENFOX has coordinated with Anti-Smuggling and Investigation Department (ASID) of General Department of Vietnam Customs, Economic Police, Market Management Agencies in Vietnam, Laos, Cambodia, Myanmar and other Asian countries to successfully conduct many raids against traders and manufacturers of counterfeits and infringing trademarked goods, seizing thousands of counterfeit and infringing products.


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