Keltie Sim Luft

Keltie Sim Luft
Smart & Biggar LLP
Barrister and Solicitor
Patent and Trademark Agent
Collaborative approach and trademark procurement expertise earns trust of clients and international recognition
Keltie’s unparalleled expertise in trademark procurement and her inclusive, collaborative approach have earned the trust of clients and, year-after-year, international recognition as a leader in IP law. Among her leadership roles, Keltie heads the firm’s Marketing & Advertising practice, enabling clients to maximize the value of their efforts while complying with Canadian regulations. Keltie is the firm’s Chair, the Chief Inclusion Officer and a member of the Canadian Law Firm Diversity & Inclusion Network.
Leading the Marketing & Advertising practice
Recognized in The Best Lawyers in Canada for IP law since 2011, Keltie is known for her communication skills and client responsiveness. She has a superior understanding of all aspects of the trademark procurement process, including providing availability and infringement opinions; filing and prosecuting applications; handling trademark oppositions, cancellations and enforcement matters; managing portfolios; and drafting and reviewing licensing, co-existence, joint venture and settlement agreements. Currently, Keltie leads the Marketing & Advertising practice, which focuses on Canadian product marking and labeling, assessment of advertising claims and advice regarding product promotion, e-commerce and social media campaigns.
An exceptional career of diverse experience and recognition
Throughout her exceptional career, Keltie has advised a diverse range of clients in pharmaceuticals and nutraceuticals, food manufacturing and distribution, personal care, financial services, clothing, publishing, industrial manufacturing and construction on domestic and international clearance, prosecution, portfolio management, acquisition and licensing of trademarks.
Among her many recognitions, Keltie has been spotlighted as an 'IP Star' for Trademark & Copyright by Managing Intellectual Property since 2014 and Who's Who Legal: Trademarks since 2009. Keltie is a Fellow of IPIC, member of INTA, member of MARQUES and a member of their Regulatory Team. In her 2018 recognition in Expert Guides: Women in Business Law, Keltie is noted for her “expertise and [the] quality of her work.”
Ontario Bar, 1984
Registered Patent Agent, 1990
Registered Trademark Agent, 1984
University of Western Ontario, LL.B., 1982
Acadia University, B.Sc. Hons. (Mycology), 1978
Registered to practise before the United States Patent and Trademark Office


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