Register
Sign in
Newsletter Subscription
Forward to Friends
Chinese
English
Home
China IP Magazine
IP Firms Directory
Newsletter
IP Café Radio
Subscription
Advertising
Browse by Attribute
Patent
Trademark
Copyright
Unfair Competition
Internet & Domain
Comprehensive Reports
Browse by Column
Special Report
Interview
Column
People Watch
Enterprises' IP
Law & Enforcement
IP Watch
Global IP
Interview
New
Kodak’s Strategic Transformation and Brand Revitalization
When speaking of Kodak, most people first think of cameras and film. However, for Kodak’s employees, this is both glorious and ironic.
Comprehensive Reports
By Kevin Nie, C...
Issue 39
2010/12/27 10:14:03
Article Search
Keywords:
Click Ranking
Kodak’s Strategic Transformation and Brand Revitalization