Super Sports Media, iQiyi team up to create new streaming platform

Super Sports Media, iQiyi team up to create new streaming platform


Major Chinese video streaming platform iQiyi announced earlier this month that it is to team up with Beijing-based sports streaming service Super Sports Media Inc to establish a sports broadcast portal, named iQiyi Sports.
Super Sports and iQiyi said they will pool their sports copyright resources for the joint venture, which will purchase the rights to broadcast more sporting events from around the world. It hopes to attract investment to the platform to assist with its operation and promotion, and to date, it has acquired 500 million yuan ($73 million) in financing, according to a joint news release.
From August, iQiyi Sports has started broadcasting top sports events including soccer, tennis and golf, and bought the rights to show the English Premier League and the UEFA Nations League.
Super Sports has years of experience in purchasing the rights to broadcast major sporting events and providing paid content, while iQiyi possesses a large number of potential users of sports videos, said Yu Lingxiao, CEO of Super Sports.

Source: China Daily

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