China Continues Its Ascent in International Brand Rankings

2018/10/11

China has maintained its spot as the world’s second most valuable national brand, with its worth rising 25 percent year on year to $12.8 trillion, second only to the United States, at $25.9 trillion, according to a report. The Nation Brands 2018 report released by London-based consultancy Brand Finance revealed China continues to perform well despite prospects of a protracted trade dispute with the US, highlighting the robustness of the Chinese economy. David Haigh, Brand Finance CEO, said the rising value of China's nation brand was a consequence of its global leadership, pro-business outlook and determination for the country to create brands rather than just products.

Source: Chinadaily