High-profile pastry case highlights IPR improvements

High-profile pastry case highlights IPR improvements


The multi-year court fight between Beijing Daoxiangcun Foodstuff Co and Suzhou Daoxiangcun Food Industry Co gained renewed attention after a court in Suzhou, East China’s Jiangsu Province, where Suzhou Daoxiangcun is based, ruled in favor of the latter, in stark contrast to an earlier ruling by a court in Beijing. In its decision released on October 12, the Suzhou Industrial Park People’s Court ruled that Beijing Daoxiangcun had infringed Suzhou Daoxiangcun’s registered trademarks, and it ordered the former to cease to use the trademark on its packages and pay 1.15 million ($166,228) in compensation to Suzhou Daoxiangcun. Previously, the Beijing Intellectual Property Court ruled in favor of Beijing Daoxiangcun and ordered Suzhou Daoxiangcun to cease to use the Daoxiangcun trademark and pay the former 30 million yuan in compensation. The pastries are widely popular among Chinese consumers and winning the trademark lawsuit represents a huge commercial opportunity for either company.

Source: Ecns.cn

People watch

It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

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