Chinese Shaxian Delicacies Ready for Overseas Palates

2018/10/25

China’s restaurant chain serving Shaxian County cuisine has opened its first eatery in the United States. Located at 818, 60th St. Brooklyn, the restaurant presents overseas foodies with traditional Chinese snacks, including peanut butter noodles and pork wontons. Originating in Shaxian County in east China’s Fujian Province, the snacks spread as locals traveled afar for work. In June, the company set up its first overseas chain-eatery at Takadanobaba Station in Tokyo, Japan. As of the end of September, the 80-square-meter restaurant had sold around 5 million yen ($44,563) monthly. About one third of their customers are the Japanese residents. According to the industry development center of the brand, overseas Chinese in over 10 countries including the United States, Britain, Argentina, Australia and Canada, have shown their interest in joining the chain plan. Representatives from France and Malaysia even came to China for further training. With the help of modern commercial operations, the center hopes to bring fresh energy to Chinese traditional snacks.

Source: Chinadaily