VisitBritain Hopes Tencent Game will Help Lure Visitors from China

VisitBritain Hopes Tencent Game will Help Lure Visitors from China

2018/11/23

Chinese tech giant Tencent has teamed with the United Kingdom’s national tourism agency, VisitBritain, to create a new 3D racing game called QQ Speed that it hopes will inspire more Chinese people to book a trip to Britain.Online gamers in China can now tour Britain virtually thanks to the game, on two new tracks, exploring ‘British Castles’, which is themed around Windsor Castle, and ‘North Sea Fishery’ which is based on Britain’s seaside villages.QQ Speed’s main virtual character, ‘Little Mandarin’ Xiao Juzi, has also been appointed as a VisitBritain goodwill ambassador for the Chinese market.As one of China’s top three internet companies, alongside Alibaba and Baidu, Tencent is a pioneer in China’s digital economy. It is most widely known as the parent company of WeChat, which is like a combination of WhatsApp and Facebook.The UK has seen record numbers of visitors from China in the first half of 2018, with 137,000, which is up 19% on the same period in 2017, according to VisitBritain. In 2017, there were a record 337,000 visits from China to the UK, which was up 29%from 2016.

Source: Chinadaily




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It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.