Demand for Jin Yong’s Audiobooks Soars in China

Demand for Jin Yong’s Audiobooks Soars in China

2018/12/7

Sales of audiobooks by Jin Yong have risen remarkably in the month or so since the death of the celebrated wuxia novelist, the paper.cn reported. Jin Yong is the pen name of Louis Cha, or Cha Leung-yung and was best known for writing wuxia stories which depict martial art adventures in ancient China. As the news of his passing away spread on the evening of October 30, sales of his books jumped 120 times compared to the previous day, according to JD.com, China's e-commerce giant . Longshine, Guangzhou Longshine Books Limited Company, owns the exclusive Chinese copyright and Chinese audiobook copyright of “The Collection of Jin Yong's Works”. On its official audiobook app “Listen to Jin Yong’s books”, the number of new users has also risen. In cooperation with another company, Longshine also runs another audiobook app "Baiting". Currently, 2,500 audio episodes of Jin Yong's books, totaling 1,000 hours, are offered on the two apps.

Source: China.org.cn




People watch


It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.