Cartier Loses Trademark Dispute in Singapore

Cartier Loses Trademark Dispute in Singapore


French jewellery company Cartier has lost its bid to have a trademark application incorporating the word ‘Love’ dismissed in Singapore. Local pawnbroker MoneyMax applied to register the text ‘Love Gold’ beside two Chinese characters in January 2017. The mark is displayed within the stores and on the storefronts of MoneyMax’s outlets. The decision was issued on December 20, 2018. Cartier filed notice of its opposition to the application in July 2017, citing its registered trademark for the word ‘Love’ where the ‘o’ is replaced by a “slotted screw head” and the ‘e’ is in lower case. Cartier’s trademark covers class 14, including jewellery and gold jewellery. The design on which the mark appears was used for a “love bracelet” released by Cartier in 1969. The case was heard by Mark Lim Fung Chian, principal assistant registrar of trademarks at Intellectual Property Office of Singapore. Cartier was ordered to pay legal costs to MoneyMax.

Source: WIPR

People watch

It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.