Sci-fi IP race intensifies as toy-makers vie for silver screen characters

Sci-fi IP race intensifies as toy-makers vie for silver screen characters

2019/5/20

 

China's domestic toy-makers are rushing to buy intellectual property rights to merchandise miniatures and other products based on characters and objects relating to Chinese silver screen sci-fi smash hits such as The Wandering Earth. The rush can be attributed to the booming China sci-fi content. Local toy-makers are desperate to outgrow their image of being long-term original equipment manufacturers for global clients such as The Walt Disney Co or Japan's Studio Ghibli. Based on a novella of the same name by Liu Cixin, The Wandering Earth generated 20 billion yuan ($2.99 billion) at the box office between February 5 and April 13. Its costumes and stage properties like giant trucks, police vehicles, space stations and airships have become prime IP targets of struggling toy-makers.

Source: China Daily




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It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.