Shuaiyi Announces Plan to Launch a New Product

Shuaiyi Announces Plan to Launch a New Product

2009/8/20

HARBIN, China, Aug. 19 /PRNewswire-Asia-FirstCall/ -- Shuaiyi International New Resources Development Inc. ("Shuaiyi" or the "Company"), a leading nutraceutical company focusing on the advanced technology related to the development of engineered "Cordyceps Militaris" in China, announces today that it plans to launch a new product -- Cordyceps-Cereal Beverage.

The new product will be on trial manufacturing and marketing in Heilongjiang Province in China in the fourth quarter of 2009. It will be officially launched into the market in the early of 2010. Shuaiyi applied four manufacturing-related patents of Cordyceps-Cereal Beverage to the State Intellectual Property Office of China on April 25, 2008 and these applications are currently pending.

As the fifth-generation drink that follows the carbonated soft drinks, water, tea, and juice drink, we believe this new beverage is an organic integration of our engineered Cordyceps Militaris and Cereal with the function of anti-fatigue, anti-ageing, improving immune system and assisting memory improvement. It is widely believed in China that Cordyceps Militaris contains 19 amino acids, 17 microelement, and is rich in selenium, zinc, calcium, iron, potassium and phosphorus. We believe the contents of amino acid, vitamin and microelement of our engineered Cordyceps Militaris have reached or exceeded the level of the wild Cordyceps.

"We are very excited to announce our plans to enter into one of the fastest growing segments of the drink market by introducing our new product, Cordyceps-Cereal Beverage," said Ms. Lianyun Han, Founder and CEO of Shuaiyi. "We believe Cordyceps-Cereal Beverage will revolutionize the drink category by providing consumers with a delicious tasting product. We are confident Cordyceps-Cereal Beverage will resonate well with our core customers and provide an opportunity to leverage the strength of the Shuaiyi brand name to reach a new audience."
                                                                                                    
                                                                                                     Source: PRNewswire



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