With the improvement of copyright protection awareness in China, the number of people who spend money on digital paid content such as audio, video, social networking, live broadcasting, games and music, has been increasing every year.
China's digital reading market hit 25.45 billion Yuan last year, up 19.6 percent year-on-year, with the number of Chinese citizens who read digital publications rising to 432 million, according to a report by the China Audio-Video and Digital Publishing Association.
The report said an average of 12.4 digital publications were read per person in 2018, with each person spending an average of 71.3 minutes on each read. About 66.4 percent of the readers said they were willing to pay for online publications, and nearly 70 percent confirmed that the content quality has improved.
Moreover, people aged between 14 and 18 spent more time on e-reading overall, while those aged between 25 and 30 read an average of 13.22 digital publications last year, higher than the average figure.
China Literature Ltd, a leading online literature platform in the country, is ramping up its efforts in online paid reading services, as reading via mobile phone apps has become one of the most important channels for people to gain information.
According to China Literature, more than 70 percent of mobile digital readers are aged below 26, with the post-90s generation accounting for 42 percent. Among the paid users, the post-90s account for 43 percent, with an average annual payment of 80 yuan, which is much higher than other age groups.
Wu explained that compared with the post-80s generation, the post-90s generation has more leisure time and greater demand for mobile reading apps and content. He believes that the post-90s generation, who grew up in a relatively relaxing material and spiritual environment, have two major consumption capacities.
As of Dec 31, 2018, the company had 7.7 million writers and 11.2 million online literary works, covering over 200 genres and reaching millions of readers.
Liu Xin, general manager of Migu Co Ltd, China Mobile's entertainment content subsidiary, said with advantages of low latency, high reliability and wide bandwidth, technologies like 5G will bring about unprecedented opportunities for the digital reading industry and enhance readers' reading experience.
Source:China Daily
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