Moutai's Trademark Application Rejected

Moutai's Trademark Application Rejected

2019/9/18

China's alcohol brand Kweichow Moutai's trademark application for "national banquet" was rejected by the Beijing Intellectual Property Court, Sina Finance reported on September 17.
 
The trademark for "Moutai Guoyan" or "Moutai for national banquet" applied to liquor products may lead mis-recognition of the quality and ranking of Moutai, the court said.
Meanwhile, if "Moutai Guoyan" became a registered trademark for alcohol and enjoyed exclusive usage rights, it would be unfair to other industrial players and have certain negative impacts on public interests, according to the court.
 
Kweichow Moutai's efforts in trademark application reflects Chinese company's awareness of the importance of intellectual property rights, the comprehensive strength of which has been steadily improved, according to the State Intellectual Property Office (SIPO).
 
Source: China Daily
 



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