The number of trademarks registered for spirits soared 58% over the past two years in the UK, driven by a boom in 'craft' spirits, according to professional services firm RPC.
In a report released yesterday, RPC claimed that the industry had filed a record number of trademark registrations in 2018 (2,482), a 12% hike from the previous year when 2,210 trademarks were registered for those categories. In 2016, 1,570 trademarks were registered.
According to RPC, the number of new brands and products made from gin, tequila and whisky, among others, is rising as global drinks manufacturers respond to a craft spirits boom by launching innovative flavours and unusual colours.
In the UK, the number of distillery businesses has increased by 21% in just one year to 205 in 2018, up from 170 in 2017. Meanwhile, flavoured gins enjoyed a record year in 2018, with a 751% increase in sales in the UK, according to the Wine & Spirits Trade Association 2018 market report.
Ben Mark, IP partner at RPC added: "Failure to adequately protect that IP can result in brand value becoming diluted by rivals launching copycat products. Should that end in litigation, having trademarks in place is crucial."
Source：Wipr
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