China's first digital interactive interface DiiVA1.0 with independent IPR has developed into adoption period. It is learnt that since this April when DiiVA1.0 specification was globally announced, representatives from over 100 enterprises at home and abroad attended the adopters meeting held in Guangzhou city on September 4. The Secretary-General of China Video Industry Association Bai Weimin announced that the use of DiiVA is not limited to Chinese market, but a large range.

The Secretary-General of China Digital Home Industry Alliance Chen Xiaodong told the report that, DiiVA1.0 technology combines a bi-directional data channel in addition to an uncompressed video and audio channel over a single interface to allow users to connect, configure and control various home CE devices (e.g. set-top box, computer, DVD, game machine, video camera) from their Digital TVs. The DiiVA interface can simplify the connections since consumers increasingly use more electronic entertainment devices and digital home appliances.

Bai Weimin released that, the DiiVA Consortium was set up in September 2007 and the charter members include major CE and home appliance manufacturers TCL Corporation, Skyworth Group, Konka Group, Panda, etc. So, DiiVA is an industry standard directed by Chinese color TV enterprises and is an important project to raise the competitiveness of Chinese color TV enterprises in the world.
                                                                                                Source: IPR in China