A strategic cooperation agreement was reached between content providers and Internet portals on a spring promotional meeting by the Capital Radio and TV Program Production Committee on March 18. The parties agreed to jointly promote the pay-per-view (PPV) mode for movie and TV plays on the Internet.
With the increasing cost of production, Chinese producers can barely recover their investment by selling their products to TV stations, noted many participants. The heavy costs of copyright and bandwidth also exist in the video distribution sector, and the majority of video websites are not operating well. However, due to the growth of the Internet, an audience base of up to 28.4 million has been created for movie and TV producers, as well as video websites. They form a necessary basis for the PPV mode.
Before this spring promotion, seven Internet companies, including LETV, Tecent, PPTV, Thunder, Storm and Joy, organized the Internet Movie Distribution Alliance to provide their PPV services. The strategic cooperation agreement was executed by the Capital Radio and TV Program Production Committee, and the Internet Copyright Working Committee of the Internet Society of China, representing the producer sector and the Internet distributor sector respectively. As agreed, they would continue to vigorously promote the trial-and-error approach with the allocation of PPV profits. Next, detailed provisions will be entered on programs and the protection and coordination of copyrights.
(Source: China IP)
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