The State Administration for Industry and Commerce (SAIC) identified and released 599 Chinese well-known trademarks, including 410 well-known trademarks identified by SAIC in trademark management cases, 39 identified in opposition procedures and 150 identified by the Trademark Appeal Board of SAIC in opposed trademark review and dispute cases.

While trademark regulatory agencies at all levels are handling well-known trademark cases in a serious, standard and timely manner, they are also bringing into play the role of trademark administrative enforcement featuring sound network, simple procedure and high efficiency. Well-known trademarks are the focus of daily monitoring and special rectification. Both right holders and consumers benefit from the efforts exerted by the agencies at issue. In addition, a fair and orderly market is established and the investment environment is improved.

While enhancing administrative protection on well-known trademarks, SAIC also coordinates public security organs, among other departments, to respond to trademark issues arising in foreign capital merger and acquisition and criminal cases, earnestly fulfilling trademark management duties.

Well-known trademarks play a significant role in promoting local economic development. Enterprises owning well-known trademarks in certain areas contribute 30% of output value to the local economic development.

(Source: IPR in China)