In the context of the promulgation of Shanghai Trademark Strategy Long-term Planning Outline (2011-2020), Shanghai Famous Trademark Recognition and Protection Measures and Several Opinions on Strengthening Brand Construction and the adjustment of Foreign Trademarks Protection Contact List, Shanghai Municipal Administration of Industry and Commerce concentrated all strength on protection of key trademarks. 

Focusing on 60 foreign well-known trademarks and famous trademarks, Shanghai Municipal Administration of Industry and Commerce has checked over clothing and small commodity markets, tourist souvenir markets, decorating and building material markets, to name just a few, since the beginning of this year. They particularly inspected clothing, footwear, luggage, leather goods, eyewear and other merchandise. The Administration issued 20,000 copies of Chinese and English lock-up notices, which have played a good role in warning. As of the end of October this year, the Administration have carried out 11,420 times of law enforcement inspections, checked 125,565 main market operators and clamped down 83 illicit sites.

The Administration is actively involved in adjusting Foreign Trademark Protection Contact List to incorporate high-profile and easily infringed foreign trademarks in the List, helping grass-root industrial and commercial sectors to improve working effectiveness and further improve the protection of foreign trademarks.

(Source:IPR in China)