Qinghai: Plan to build brands unveiled

Qinghai: Plan to build brands unveiled


The Qinghai industry and commerce administration plans to promote the development of homegrown brands this year and raise the social awareness about the importance of trademarks. The administration will launch a large campaign with themes of using trademark to enhance value and promoting brand-driven development around this year's World IP Day in April. Also, more related seminars, training programs and knowledge contests will be held to create a better brand-building environment.

(Source: China Daily)

People watch

It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.