“The Voice of China” announced the ownership of the exclusive music copyright of its third season when it started to shoot videos in Jiaxing, Zhejiang Province. The music copyright of the third season is exclusively possessed by Xiami.com and TTpod which are owned by Alibaba Digital Entertainment Group. According to the mutual agreement, Xiami.com, as the only channel for audition & download of songs from “the Voice of China” on the network, will immediately put out the songs sung by participating singers. Meanwhile, Xiami.com will come up with a mobile phone client whose name is “Special Edition of The Voice of China,” followed by the Tmall Magic Box which will also synchronously have access to the songs sung by students of “the Voice of China” through Xiami.com. In addition, the official flagship store “the Voice of China” together with Xiami.com will open in Tmall.com, selling genuine music works and all kinds of derivatives of “the Voice of China.”