UK-based financial services company Barclays has launched its own branded generic top-level domains (gTLDs).

The move will see Barclays’s online presence operate under the domains .barclays and .barclaycard and move away from the .com and .co.uk domains that it currently operates from.

In a statement announcing the move Barclays said it will also add an extra layer of security for customers and clients by allowing only Barclays and Barclaycard to set up websites ending in .barclays and .barclaycard.

 “During this transition, automatic domain redirects will ensure our customers still reach the appropriate page,” the company said.

Troels Oerting, chief information security officer at Barclays, said: “The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.

(Source: TBO)