Apple Is Getting Sued Over the Name iWatch

Apple Is Getting Sued Over the Name iWatch


Type “iWatch” into Google’s search engine and the top result is likely to be an ad for the Apple Watch. Apple pays Google for the advertisements so it doesn’t miss out on potential customers who entered the wrong product name. But a small Dublin-based company, which owns the iWatch trademark in Europe, is hoping the ads will cost Apple a lot more.

Probendi, an Irish software development studio, filed an urgent procedure on June 26 with a court in Milan protesting Apple’s use of the term in its ads, according to the tribunal filing obtained by Bloomberg. “Apple has systematically used iWatch wording on Google search engine in order to direct customers to its own website, advertising Apple Watch,” the document says.

Google’s policy for its ad service says it evaluates trademark complaints on a case-by-case basis and “may enforce certain restrictions.” Giacomo Bonelli, a lawyer for Probendi, says, “Apple never replied to our requests and objections, while Google said they are not responsible for links.” Apple and Google declined to comment on the case.

A hearing for the iWatch case is scheduled for Nov. 11.

Source: Bloomberg

People watch

It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.