Chinese Brands Catching Up, 29 Among World Top 500

2015/07/29

China Brand Forum sponsored by the People's Daily was held in Beijing on July 16, 2015. It aims to study the difficulties and solve problems that Chinese brands face in brand building, introduce and share the successful experience and practice of international famous brands.


Ten years ago, only 0.03 percent of Chinese enterprises had their own core technology with proprietary intellectual property rights. 99 percent had no awareness of applying for patents and 60 percent did not have trademarks. Due to lack of technologies and brands, many firms just use OEM (original equipment manufacturer) factories, contributing more but earning less.


But nowadays, Chinese brands are catching up with the foreign brands and lead in a growing number of industries and fields. Among the top 500 world brands list, Chinese mainland brands account for 29 and China's Alibaba, Tencent, Baidu and Jingdong occupy four places among the world's top ten Internet companies.


Chinese brands boast more and more technical content and the core competitiveness continues to increase. China is now the world's third largest foreign investor and enterprises’ “going out” has become the norm.


The experience participating in international competition will drive China to accelerate the internationalization of brands and expand its international presence. The world impression on Chinese brands is changing from "Made in China" to "Created in China".

Source: People's Daily