On 28 October, the “China Fengde Movie and TV Copyright Agency Cooperative Zone” has been displayed on 3 platforms of LETV, inclduing the PC platform, TV platform and mobile phone app platform.
China Fengde Movie and TV Copyright Agency which mainly engages in the operation of movie and TV series copyright offers the new media copyright of the movies and TV series to LETV, one of China’s leading video websites. They will share the revenue based on the profit coming from click rates. This is the first time in China that a copyright dealer and a video website share the revenue based on the rate flow, which marked a new era of the copyright operation of movie and TV series.
According to Wang Jianfeng, chairman of China Fengde Movie and TV Copyright Agency, they had raised 1 billion RMB on the Internet drama and will cooperate with Netflix, the producer of House of Card, to introduce the producing system of American drama so as to create a business pattern that combines of Chinese capital, Chinese story, Chinese market and American production. Moreover, they will set up a big data R&D center to build an evaluation system based on drama production, purchase and investment, which will change the evaluating standard from audience rating and click rating to screenwriting, directing and acting.

Source: China IP Magazine