Recently, the "Love Insurance", one of Chang an Property and Liability Insurance Ltd’s feature products, was grant copyright by a Chinese IP administration. Similar insurance products can not be named after “Love Insurance”afterwards, otherwise they will infringe Chang an’s copyright.
According to experts, the copyright, part of the intellectual property, has been in an awkward position in the economic society. While the patent and copyright of financial products just get off the ground. Nowadays, Once the financial enterprises release the quality product into the market, counterfeits hot on the heels. Although the copyright disputes occur a lot in the real economy,  there is not yet a definite affiliation on copyright of financial products.
It is said that many countries, including China, have no definite standard for the copyright and patent protection of financial products. In 2014, the technology giants such as Facebook and Google appealled to Court and ask it to overrule the patent right of abstract conception.

Source: China IP Magazine