Government sets global brand goal

2015/11/27

The provincial government plans to develop 500 internationally renowned brands in the next three to five years, according to a meeting held on Monday in Jinan that aimed to share brand building experience. Lyu Wei, deputy director of the provincial Department of Commerce, said many government agencies will cooperate to improve public service and give greater financial support in international certification and IP protection to allow more Shandong brands to become recognized worldwide.

Source: China Daily