China to establish brand value assessments

China to establish brand value assessments


Liu Junchen, deputy director of the State Administration for Industry and Commerce, announced last week that China will establish an official brand value assessment system that will be "the most authoritative and impartial". The China Brand Research Institute, jointly set up by Renmin University of China and the China Trademark Association, will be responsible for compiling the system. An evaluation result is due to launch by the end of this year.

Source: China Daily

People watch

It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.