Slam Dunk: Michael Jordan Victorious in China TM Dispute

2016/12/12

Basketball legend Michael Jordan has emerged victorious in a trademark dispute heard by the Supreme People’s Court of China.
In a judgment released on December 8, the court held that Chinese sportswear company Qiaodan Sports must stop using the characters for Jordan's name, according to the BBC.
Jordan had registered a trademark for the word ‘Jordan’ in 1993 in China, but Qiaodan Sports registered the terms ‘Qiaodan’, ‘Qiao Dan’ and the Chinese character translation of ‘Jordan’ in 1998.
Qiaodan Sports also registered the number ‘23’, Jordan’s former playing number, as a trademark in the same year.
Jordan filed the lawsuit in February 2012 at the Shanghai No. 2 People’s Intermediate Court, alleging the use of his name and the number ‘23’ without his permission was an infringement.

Source: WIPR