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A Shopping Extravaganza of Intellectual Property

2016/12/13

Double 12 Day, December 12th, is another online shopping extravaganza after Singles's Day on November 11th in China, but for some shoppers, their cart is not full of fancy clothes or electronic gadgets, but intellectual property (IP).
Wtoip.com, an IP exchange, is using the day to offer entrepreneurs discounted intellectual property services, earning the event the name "IP-Aware Festival."
Wtoip.com has been described as the Uber for intellectual property, as it connects vendors with registered IP resources with startups in the market to buy. Firms or individuals interested in robotics, for example, need only search for the term and select the desired patents they want to buy.
As China shifts toward an innovation-driven economy, it is becoming more pressing for firms to be IP-aware, and businesses such as WTOIP are looking to profit from this shift.

Source: China Daily




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