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iReader Joins Hands with Dream Show to Build a New Ecosystem

2016/12/21

On December 14, China’s e-reader producer "iReader" signed a strategic cooperation agreement with Dream Show, a new leader in China's live streaming industry, to launch a new business model - live streaming + Intellectual Property (IP) on the basis of intellectual property in culture and entertainment sectors.
As announced, the two sides will launch 100 IP products and 100 high quality entertainment programs, and 300 network shows and network films will be invested in throughout 2017.
It is the first whole industrial chain cooperation of IP, content and star-making sectors in the industry.
iReader, a content provider, views the cooperation as a new opportunity to serve its authors a higher platform, and incubating good IP works by live streaming, such as live advertising.

Source: China Daily




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