Alibaba Breaks New Ground in Swarovski Counterfeiting Lawsuit

2017/01/05

Chinese e-commerce company Alibaba Group has sued two alleged online counterfeit sellers, in what the business claims is the first instance of an internet platform taking a counterfeiter to court in China.
Alizila, Alibaba Group’s official news site, announced today, January 4, that the company had sued two alleged counterfeiters.
Alibaba filed its case at the Shenz
hen Longgang People’s District Court against Liu Huajun and Wang Shenyi, who sold fake Swarovski watches using the company’s Taobao site.
The e-commerce site asked for RMB 1.4 million ($202,000) for “violation of contract and goodwill.”
Alibaba used “mystery shopping”—surreptitious purchases of suspected fake merchandise—and ‘big data’ to identify counterfeit Swarovski products and trace Huajun and Shenyi to Shenzhen.

Source: WIPR