on January 12, e-commerce company eBay has announced that later this year it will launch a new authentication programme, which is designed to “boost consumer confidence when purchasing high-end merchandise”.
According to the company, eBay Authenticate is “another step in raising the standard of online commerce” for eBay customers.
There will be a message on the seller’s listing that highlights that the item will be reviewed by a professional authenticator before it’s delivered to the buyer. If the item sells, a professional authenticator will examine the item for authenticity.
Source: WIPR
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