Google and Bing Join IP Owners to Reduce Piracy

2017/02/23

Google and Bing have partnered with IP organisations based in the UK to reduce piracy by demoting problematic websites in searches.
The “first of its kind initiative” was announced on February 20.
Following a government-chaired series of roundtables, a voluntary code of practice will “kick-start” the collaboration between the parties to demote links to websites that are dedicated to infringing content for consumers in the UK.
The agreement will run in parallel with existing anti-piracy measures including the consumer education campaign?Get it Right from a Genuine Site.

Source: WIPR