Brooklyn Café Accuses Starbucks of Stealing its Unicorn

2017/05/09

A New York City café, The End Brooklyn, has taken on multinational coffee company Starbucks in a war over unicorns. Filed at the US District Court for the Eastern District of New York on May 3, the claim alleged that Starbucks’ new drink, the Unicorn Frappuccino, infringed The End’s trademark for ‘Unicorn Latte’. According to the lawsuit, The End has marketed its own colourful beverage under the name Unicorn Latte since December last year. The limited-edition Starbucks drink, which was launched on April 17, is described by the multinational as a “flavour-changing, colour-changing, totally not-made-up” drink. The End said that consumers were confused by the similarity, with some assuming that its drinks were a “copy-cat or knockoff” of Starbucks’ products.

Source: WIPR