Christmas Jumper Designers Clash in Trademark Case

2017/05/09

It may only be May, but two Christmas-themed apparel companies have gone head-to-head in a lawsuit. Tipsy Elves has taken on rival Ugly Christmas Sweater (UCS) over a Google advert sponsored by UCS which allegedly featured the ‘Tipsy Elves’ trademark. In a claim filed at the US District Court for the Southern District of California on May 2, Tipsy Elves said that in December 2016, UCS used Google AdWords to place ‘Tipsy Elves’ as the top and first two words of copy in an advert linked to its website. Tipsy Elves argued that this gave the public the false impression that clicking on the associated links would take them to the Tipsy Elves website. This is the second time that the two Christmas-themed clothing companies have clashed.

Source: WIPR