Jaguar Land Rover Pounces on Puma Trademark

Jaguar Land Rover Pounces on Puma Trademark


Car manufacturer Jaguar Land Rover has pounced on a trademark filing by sportswear company Puma. Puma filed its mark, an image of a puma leaping over the word ‘Puma’, in April last year.Jaguar took issue with the mark earlier in May, alleging that it would cause a likelihood of confusion and that it gives a false suggestion of a connection with the company. Jaguar filed its opposition at the Trademark Trial and Appeal Board on May 8, and the case was instituted on May 11. It added that Puma’s mark would be recognised by the public as “uniquely and unmistakably” identifying or suggesting a connection to Jaguar.

Source: WIPR

People watch

It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.