Jaguar Land Rover Pounces on Puma Trademark

Jaguar Land Rover Pounces on Puma Trademark

2017/5/16

Car manufacturer Jaguar Land Rover has pounced on a trademark filing by sportswear company Puma. Puma filed its mark, an image of a puma leaping over the word ‘Puma’, in April last year.Jaguar took issue with the mark earlier in May, alleging that it would cause a likelihood of confusion and that it gives a false suggestion of a connection with the company. Jaguar filed its opposition at the Trademark Trial and Appeal Board on May 8, and the case was instituted on May 11. It added that Puma’s mark would be recognised by the public as “uniquely and unmistakably” identifying or suggesting a connection to Jaguar.

Source: WIPR