Insurance corporation American International Group (AIG) has been sued for trademark infringement by an insurance agency which has demanded that AIG change its name. A.I.G Agency, based in St Louis, Missouri, filed the claim on May 12 at the US District Court for the Eastern District of Missouri, Eastern Division. The suit alleged that AIG’s website states that a company-wide contest to design the first logo for AIG was held in 1973.
A.I.G Agency went on to list eight examples of“actual confusion” between A.I.G Agency and AIG, including phone calls and emails that had been sent to the wrong address. Details of correspondence between the two were also disclosed, in which it was claimed that in 1995 AIG’s counsel contacted A.I.G and informed it that the insurer “objected to A.I.G.’s use of the AIG mark and stated that use of the AIG mark creates a serious likelihood of confusion.

Source: WIPR