Heineken has taken aim at a US company for “intentionally and unlawfully” selling neon signs bearing its trademarks. The Netherlands-based company, alongside its Mexican subsidiary Cervezas Cuauhtemoc Moctezuma, has accused Bright Neon Signs of promoting and selling signs that use the trademarks ‘Heineken’ and ‘Dos Equis’. According to Heineken, it has spent “tens of millions of dollars” promoting the brands and the “world famous marks” through television, radio and print media and sponsorships. In its claim, filed at the US District Court for the Eastern District of North Carolina on May 22,  Heineken is seeking an injunction to prevent Bright Neon Signs from using any mark, trade dress or logo that infringes its trademarks.

Source: WIPR