Recently, State Administration for Industry and Commerce of China (SAIC) published Opinions on Deeply Implementing Trademark & Brand Strategy and Promoting Chinese Brands Building (hereinafter referred to as Opinions), developing the trademark strategy into the trademark and brand strategy. According to the Opinions, China will strengthen the construction of trademark and brand cooperation system, commend China Trademark Golden Awards with WIPO, deepen cooperation and communication with foreign trademark departments and actively perform in TM5 to extend the scope in cooperation with foreign trademark departments, explore to establish co-enforce mechanism with countries and areas along the Belt and Road to support Chinese enterprises in trademarks rights, promote the communication and cooperation between Chinese and foreign industry associations and trademark agencies, to increase the support to Chinese enterprises.

Source: SIPO