SAIC Thoroughly Implements Trademark & Brand Strategy

SAIC Thoroughly Implements Trademark & Brand Strategy


Recently, State Administration for Industry and Commerce of China (SAIC) published Opinions on Deeply Implementing Trademark & Brand Strategy and Promoting Chinese Brands Building (hereinafter referred to as Opinions), developing the trademark strategy into the trademark and brand strategy. According to the Opinions, China will strengthen the construction of trademark and brand cooperation system, commend China Trademark Golden Awards with WIPO, deepen cooperation and communication with foreign trademark departments and actively perform in TM5 to extend the scope in cooperation with foreign trademark departments, explore to establish co-enforce mechanism with countries and areas along the Belt and Road to support Chinese enterprises in trademarks rights, promote the communication and cooperation between Chinese and foreign industry associations and trademark agencies, to increase the support to Chinese enterprises.

Source: SIPO

People watch

It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.