Alibaba, French Fashion House Kering Team Up

2017/08/17

Hangzhou-based e-commerce giant Alibaba and French luxury group Kering reached an agreement recently to work together against counterfeiting, both online and offline. The two sides have established a joint working group to share information. Alibaba will use its expertise in technology to identify counterfeiters who target brands in the Kering family, such as Gucci, Bottega Veneta and Balenciaga, and cooperate with Chinese law enforcement agencies to launch appropriate actions.

Source: China Daily