China’s online retail giant Alibaba has enhanced its Intellectual Property Protection (IPP) Platform, offering faster processing for takedown requests from brands and rights holders.
At its Brand Rights Holders Day, the company told 180 brand representatives in Beijing that in the first month since the soft launch of the upgraded platform, nearly all IP-related takedown requests were handled within 24 hours, thanks to new, more effective data-modelling. Of the requests, 83 per cent resulted in take downs. Alibaba says the remaining 17 percent were declined mainly because of insufficient evidence to prove infringement, or a mismatch between the item listing and IP documents filed.

Source: insideretailthailand.com