Mars Dog Treat Case Dismissed

Mars Dog Treat Case Dismissed

2017/9/30

A Mars trademark infringement complaint over dog treats has been dismissed, after a judge ruled that the company had not provided sufficient evidence of confusion. In a ruling handed down on September 27, Judge Claude Hilton dismissed Mars’s claim and all counterclaims at the US District Court for the Eastern District of Virginia. The case stems from a complaint last December when Mars sued the J.M. Smucker Company and its subsidiary Big Heart Pet over the latter’s Pill Pouches, a special dog treat designed for pet owners to hide medication for administration to their pets. Mars claimed the Pill Pouches infringed its trademarked‘Pill Pockets’dog treat product and created a likelihood of confusion in the market. The judge’s ruling went on to state that use of the name ‘Pill Pouches’ in this context was fair.

Source: WIPR




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It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

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