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Mars Dog Treat Case Dismissed

2017/09/30

A Mars trademark infringement complaint over dog treats has been dismissed, after a judge ruled that the company had not provided sufficient evidence of confusion. In a ruling handed down on September 27, Judge Claude Hilton dismissed Mars’s claim and all counterclaims at the US District Court for the Eastern District of Virginia. The case stems from a complaint last December when Mars sued the J.M. Smucker Company and its subsidiary Big Heart Pet over the latter’s Pill Pouches, a special dog treat designed for pet owners to hide medication for administration to their pets. Mars claimed the Pill Pouches infringed its trademarked‘Pill Pockets’dog treat product and created a likelihood of confusion in the market. The judge’s ruling went on to state that use of the name ‘Pill Pouches’ in this context was fair.

Source: WIPR




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