“Three roles in one” approach promoted in Wuhan for reinforcing the trademark and brand development

“Three roles in one” approach promoted in Wuhan for reinforcing the trademark and brand development

2018/7/18

In order to deepen the implementation of trademark and brand strategy and give a full play to the role of grassroots, Wuhan Administration for Industry and Commerce further identifies the responsibilities of special trademark staff and promotes the “three roles-in-one”approach of brand policy propagandists, brand building instructors and brand protection inspectors to fully improve the efficiency and functions of trademark regulation service and boost the building of a brand powerful Wuhan. First, enhance publicity and dispel doubts to play a role as the brand policy propagandists. Second, innovate the mechanism and optimize the service to play a role as the brand building instructors.Third, offer targeted assistance and support and solve the public concerns and difficulties to play a role as brand protection inspectors. Now, the system of special trademark staff has been advanced at the industry and commerce authorities of the city. 144 special trademark staff now are active in the forefront of trademark and brand building, which lay a solid foundation for trademark and brand building Infringement and Counterfeiting
Source: the Office of Hubei Leading Group on Fight against IPR Infringement and Counterfeiting

 




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It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.