the 78th Issue: Firms clamor for overseas trademarks-China Intellectual Property Magazine

· Firms clamor for overseas trademarks
More and more Chinese apparel enterprises are looking to register their trademarks overseas to boost their image and sales at home, according to trademark agencies in China, but as the trend picks up steam, shoppers are growing more concerned that they are being misled by the clothing companies. More

· China destroys over 26 mln pirated publications to mark World Intellectual Property Day
More than 26 million pieces of pirated and illegal publications were destroyed across China on Friday to mark the World Intellectual Property Day on April 26, a sign of the country's determination to protect intellectual property rights (IPR). More

· Property rights linked to innovation
China must do more to protect intellectual property rights or its economy will remain too reliant on labor-intensive industries and its ability to innovate may wither away, a senior judge has warned. More

· New Chinese e-book portal launched
· Tian Lipu met with director of D.P.R.K. Invention Office
· Top 10 China’s companies in granted invention patents
· Startup toymaker defeats Mattel in copyright lawsuit
· Michael Jackson estate, charity settle copyright case
· Samsung files patent lawsuits against Apple
· Adidas three stripes setback in Beijing
· China’s Own 3D TV to Launch in the Second Half of this Year
· PPV Time for Internet Videos
· High IPR case win rate due to transparency of legal system: report
· Online registrations of trademarks to account for over 90%
· WIPO Director General addresses at the 11th World IP Day
· Plan on Introducing International Advancing Agricultural
· SIPO offers leeway to Japanese-earthquake-inflicted users
· 81.1% users grins at patent examination quality

· Copyright, Ads, and Sensational Headlines Issue 40, By Yuan Zhenfu [Copyright]

As a business mode, "content for traffic and traffic for ads" has become fairly commonplace. For example, online videos are free; nevertheless you have to wade through several advertisements. Even those who pirate software understand the approach: revised software as Tomato Garden Windows and Coral QQ are bundled with commercials. More

· Trademark and Generic Name for Pharmaceutical Products Issue 40, By X. David Zheng[Trademark]

Intellectual property, as we know it, is not so much about the property right for the intellectuals as it is an instrumentality for competition in the marketplace; for a share of the economical pie. But competition must be conducted under proper rules, and unfair competition is always suppressed. Protection of economic interest can be achieved only on the basis of preserving the fundamental principles, which should not be altered unless on sound basis. More