the 180th Issue: Will the New gTLD Programme Impact Your Brand Management Strategy? --- China Intellectual Property

the 180th Issue: Will the New gTLD Programme Impact Your Brand Management Strategy?

  Hot Topics
   Representatives of US electronics giant Apple Inc appeared in a Shanghai court on Tuesday for an intellectual property rights case involving the software for Siri, its voice-activated digital assistant... More
 
   The introduction of a new generic Top-Level Domain Name (gTLD) regime is set to alter the way in which companies formulate their brand management strategies. Pre-empting these changes may prove vital to establishing a strong online presence... More
 
   Mainland judges face a growing number of international cases
Amendment could boost creativity among Chinese companies: experts
  Companies in China may soon be able to register unique and familiar tunes - such as Windows’ start-up music and Nokia’s preset ringtones - as audio trademarks...
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  News in Brief
 
 
  China IP Articles
 
 
  Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. It produced many great inventions. Some of them are so successful that they are already household words, such as aspirin, others are its famous ground breaking materials, such as polyurethane and polycarbonate. The magnitude of these achievements is closely related to the company’s strategy of attaching great importance to R&D... More
 
· Micro Art: Miniature Paintings Leave You Speechless Issue 54, By China IP,[Comprehensive Reports]
 
   Micro Art: Miniature Paintings Leave You Speechless
From a single pumpkin seed to delicate butterfly wings, no canvas is too teeny for micro artist Hasan Kale. The talented—not to mention patient—artist paints realistic renderings of his hometown of Istanbul on unexpected objects...
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