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China IP magaziine

蒙娜丽莎

发布时间:2018-06-04

TWO CHINESE ENTERPRISES ARGUES FOR THE TRADEMARK OF "MONA LISA"
On September 19, The Supreme People's Court held a public trial over the case that Guangdong MONALISA New Construction Material Group Corporation Limited sued Guangzhou MONALISA Construction Materials Co., Ltd. and Foshan Beijiasi Sanitary Ware Co., Ltd. for infringing the former's trademark of "Mona Lisa". In terms of the phenomenon that Chinese enterprises registered trademark for the world famous artwork "Mona Lisa", some professionals suggest that there is a risk in the trademark registration of "foreign names"; instead of this, a more appropriate way is to build the enterprise's own brand by choosing a more characteristic identification as its trademark. The involved parties are still fighting for their trademarks.