Content on Video-sharing Apps under Strict Management

Content on Video-sharing Apps under Strict Management


Industry insiders believe that high-quality content plays a decisive role in promoting the development of the short video industry, especially now that the sector is being strictly supervised and renovated. About 74.1% of Chinese netizens, or nearly 600 million people, currently use video-sharing apps including Douyin (also known as Tik Tok), Kuaishou and Bilibili, according to the China Internet Network Information Center (CNNIC). A report said that China’s short video market was valued at 5.73 billion Yuan ($900 million) in 2017, an increase of 184% year-on-year. The market value is expected to reach 30 billion Yuan by 2020. However, the industry has been met with development bottlenecks alongside explosive growth, such as improper content and copyright issues. To cope with this, the industry authorities have taken strong measures to regulate the industry in 2018. They urged relevant video-sharing platforms to effectively examine and guide video content, in an effort to exclude problematic platforms and leave room for legal and qualified ones.


People watch

It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.