Gloria Brown Anderson, vice president of international editorial development at the New York Times News Services division recently said in a speech at Hunan University that the New York Times will enhance cooperation with China.

Her trip to China is to negotiate copyright trading with Hunan Broadcasting Media Group’s Happigo Home Shopping Co. Ltd to develop a Chinese version of fashion magazine "T Magazine", as the group assesses restructuring opportunities.

It is understood from Happigo headquarters in Changsha, Hunan province that after almost a year of competition and negotiation, this magazine will have copyright cooperation with the New York Times, and independently developed and distributed by Happigo Home Shopping Co. Ltd.

Chen Gang, vice president of Hunan Broadcasting Media Group and general manager of Happigo Home Shopping Co. Ltd, said that if this cross-border cooperation succeeds, this will help improve market share of the company’s high-end target population. According to Chen Gang, since the company was founded in 2006, its current number of registered consumers has exceeded 2.5 million, and the cumulative total business income is over 5 billion yuan.

As America’s most prestigious paper media, New York Times has good social credibility and influence in mainstream American society. But in recent years under the dual pressures of the financial crisis and the network’s development, business of New York Times has been greatly affected, and transformation is imminent.

Gloria Brown Anderson said that the cooperation is an excellent opportunity for both sides. Now, more Americans are starting to pay attention to voices from China. Along with China’s further opening up, New York Times will carry out commercial exchanges and cooperation in more areas in China.
　　　　　　　　　　　　　　　　　　　　　　　　　　　　Source: People's Daily Online